Brand Introduction
Healthy diet is jostling for rising attention in today's fast-paced life. Whole grains, a core component of healthy diet, are now on the dining table of thousands of households. Founded in 2001, Yanzhifang has been committed to providing consumers with healthy meal solutions so that every family member can enjoy at ease. Thanks to unremitting efforts and continuous improvement, we ensure that every product reaches the highest quality and provides solid support for consumers’ healthy life.
The predecessor of Anhui Yanzhifang Food Co., Ltd. "Wanxiang Technology and Trade Co., Ltd." was established
Yanzhifang’s first coarse grains counter entered Hefei Hongfu Supermarket.
Yanzhifang’s first Zen food counter was launched in Hefei Carrefour Supermarket
Yanzhifang’s largest coarse grain deep processing base in the country was completed.
Yanzhifang began to construct an area of 150-acre production base in its Hefei Baohe Industrial Zone
· Yanzhifang won the title of “National Key Leading Enterprise in Agricultural Industrialization”
Yanzhifang won the title of “Top 10 Grain Processing Enterprises in China”
·In 2013, Yanzhifang won the title of "National Reliable Grain and Oil Demonstration Project Demonstration Processing Enterprise"?
Yanzhifang established the Anhui Grain Processing Engineering Technology Research Center
Yanzhifang’s “Internet + Coarse Grain” strategy was launched, and the membership system, online business and other Internet sectors were iteratively upgraded.
Yanzhifang won the title of "National Intellectual Property Demonstration Enterprise". Yanzhifang Coarse Grain Health Shop counter was launched. At this point, Yanzhifang started the transformation from selling products to selling health.
Yanzhifang built an industry-leading membership system, opening a new era of Yanzhifang from selling products to managing users.
Yanzhifang won the title of "National Grain and Oil Science and Technology Innovation Enterprise", and its offline stores experienced explosive growth and stores exceeded the amount of 2,300
Yanzhifang established an internal nutritionist training system and achieved the recruitment of thousands of certified nutritionists.
The "Anhui Yanzhifang Healthy Diet and Nutrition Research Institute" was established
Yanzhifang developed its four major product matrix with cereals, health powder, dry goods and healthy snacks as the core, and expanded its TOB business to the whole country